Amara Group Selects Alcatel-Lucent to Enhance Communications and Improve Visitors' Experience

Alcatel-Lucent has announced that it has been awarded a contract for the delivery of an IP telephony infrastructure for the Amara Sanctuary Resort Sentosa, a hospitality property in Singapore.

The Amara Sanctuary Resort Sentosa is a 121-room boutique resort to be built by the Amara Group on a 3.5 hectares package that includes four old colonial buildings.

The resort will influence leading-edge technology to offer hotel guests unprecedented convenience and communications capabilities at the touch of a button. It is expected to be complete by end 2007.

Alcatel-Lucent is delivering the OmniPCX Enterprise IP telephony system which will be fully integrated with special XML software applications jointly developed for the resort with its application partner FCS Computer System Pvt Ltd.

FCS Computer System is a leader in communications solutions for the hospitality industry which is Malaysia-based. Guests will be able to access hotel features and services on state-of-the-art IP phones in their own rooms, as well as enjoy wireless IP access throughout the hotel premises, transforming the visitor experience.

These features include up-to-date weather reports, tourist and visitor information, and resort facility guides.

These innovative and guest friendly applications will reside on both the advanced Alcatel-Lucent’s IP phones in-room, and the resort’s website. The whole new level of convenience will ensure people with different set of experience rather than that offered by other hotels.

“The Sentosa project will transform the Amara Sanctuary Resort into a world-class island destination, and we will see the Amara Sanctuary Resort setting the benchmark not only in luxury accommodation and holiday making, but also in the way that the latest IP telephony technology from Alcatel-Lucent is used to enhance the guest experience.

The type of guest expected to stay at the hotel will demand the very best, and this is a key part of our strategy of satisfying their needs during their stay, Corinne Teo, Group Systems and Quality Manager, Amara Sanctuary Resort, was quoted as saying in the report.

Amid the lush surroundings and luxurious facilities, guests will be able to gain access to both hotel services and facilities through fine deployment of technologies and applications throughout the surrounding area.

“The hospitality industry is evolving rapidly and the major resort chains are finding it increasingly challenging to come up with new ways to instill customer loyalty and improve brand experience. This greatly revolutionizes the way information is being delivered to and obtained by hotel guests, and also opens a sea of new possibilities to meet the changing demands of the industry,” Matthew Kuan, FCS, was quoted as saying in the report.