Resorts World at Sentosa picks agencies for creative review

SINGAPORE - Resorts World at Sentosa (RWS) has selected seven agencies, among them Euro RSCG, McCann Worldgroup and Y&R, for its creative review.

Three local agencies have also been invited to pitch, say sources, though RWS has declined to disclose participants.

The integrated resort’s creative account came into play late in April when TBWA resigned the business after two years.

Robin Goh, assistant vice president, communications, Resorts World at Sentosa, said at the time: “Resorts World at Sentosa is on track for its opening early next year, and will be exploring options for its next creative agency.”

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