Genting brings WorldCard program, solutions to Vietnam
13:04' 25/12/2007 (GMT+7)

VietNamNet Bridge – Genting International, a top Asian entertainment group, has announced the selection of a local firm as the reseller and licensee of their customer loyalty program WorldCard in Vietnam.

Through its member company Worldcard Overseas Holdings Limited (WOHL), the contract between Genting and Tai Ngan was signed last Friday at the Park Hyatt Hotel in downtown HCMC.

WOHL introduced the technical solution which would be applied for the use of WorldCard services. Tai Ngan kicked off a business partnership with Gloria Jeans and Medicare, which is among the first to adopt the WorldCard solutions in Vietnam.

"WorldCard is specialized in the business of operating and managing customer loyalty programs. WorldCard is also engaged in the business activities of providing technical platform and technical resolutions in relation to Customer Relationship Management (CRM)," said Genting International PLC executive manager Justin Tan.

Tan said the customers of the participating merchants who are holders of the Loyalty Cards would be granted rewards in the form of points" to be accumulated and kept in the Loyalty Accounts whenever the customers frequent the participating outlets.

The points accumulated could be redeemed with goods or services among the participating merchants' outlets at real-time, online and onsite.

He said, "Apart from the recognized WorldCard program, Genting also offers the solutions of WorldCard Powered Loyalty & Prepaid, which helps the merchants who are interested to operate and manage their own customer loyalty programs under their respective branding or private label but do not have their own technical platform can rely now on WorldCard Solutions.

"It provides solutions and templates for a typical customer loyalty program as well as prepaid cards program."

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